Freehold.Pro and Alto both work with property in the UK. Alto is a cloud CRM for estate and letting agents with portfolios. Freehold.Pro is built forsmall blocks and RTM companies that want service charge accounting compliance scheduling and a resident portal.
Freehold.Pro is built for small blocks (3–10 flats) and RTM.Service charge accounting compliance scheduling resident portal and per-block pricing with no per-user fees.
Alto is a CRM for estate and letting agents that joins sales lettings property management and client accounting. It suits agencies with many staff and branches and is not designed around small RTM blocks or leaseholder service charges.
Bottom Line...
For RTM companies and small self managed blocks Freehold.Pro is the better fit. For estate and letting agents that run large rental portfolios Alto remains a strong option.
Choose Freehold.Pro if you run one or a few small blocks are an RTM company or share of freehold and want service charge accounting compliance scheduling and a resident portal without per user or per branch fees.
Choose Alto if you are an estate or letting agency with staff and branches that needs a single CRM for sales lettings property management client accounting and compliance across a larger portfolio.
For self managed blocks and RTM directors Freehold.Pro is usually the better fit. For estate and letting agents that manage large rental portfolios Alto is built for their workflows.
Directors don't realise they are legally responsible.
Small RTM companies often unknowingly miss fire safety checks, records, and documentation requirements. Freehold.Pro structures and logs these automatically.
The admin slowly becomes a second job.
Volunteer directors end up acting as accountants, secretaries, and compliance officers. Freehold.Pro centralises everything so directors spend minutes per week, not hours.
Leaseholders start questioning the accounts.
Most disputes in small blocks come from unclear service charge records. Freehold.Pro gives every leaseholder visibility into spending and documents.
The only escape feels like hiring a managing agent.
Many blocks appoint managing agents just to cope with admin. Freehold.Pro lets blocks stay self-managed without losing organisation.
Most small RTM and self-managed blocks don't need a managing agent, they need a simple system to stay compliant and organised. Freehold.Pro was designed specifically for 3–50 unit buildings.
Get started freeAlto is an estate agent CRM built around branches negotiators and portfolios of instructions and tenancies. It joins sales lettings property management and client accounting for agencies that move between many properties and landlords. Freehold.Pro is built around the block and the leaseholder with service charge accounting compliance workflows and a resident portal for small RTM blocks. If you run a block as volunteer directors Freehold.Pro keeps everything in one block centric view. If you run an agency with staff and branches Alto puts deals pipelines and client accounting at the centre.
Alto automates agency workflows such as applicant matching viewings sales progression maintenance tickets and rent payments across many properties. Freehold.Pro automates block specific workflows such as service charge runs compliance schedules fire safety checks and resident communications. For an agency Alto reduces repetitive work across the portfolio. For a small RTM block Freehold.Pro reduces manual chasing and spreadsheet updates for directors.
Alto helps estate and letting agents stay on top of general property compliance such as right to rent anti money laundering and energy performance checks. Freehold.Pro focuses on block compliance and director duties such as fire risk assessments inspections and record keeping at block level. If you are an RTM company Freehold.Pro makes it easier to see what is due what is done and where evidence is stored. If you are an agency Alto aligns with wider regulatory work across sales and lettings.
Day to day Alto fits negotiators property managers and accounts teams who manage many instructions tenancies and landlords. Work flows around pipelines tasks and client ledgers. Freehold.Pro fits directors of one or a few blocks who need a simple block centric workspace for money tasks and resident updates. Both track repairs and communication. Freehold.Pro does it in the context of a single block while Alto spreads work across a wider portfolio.
Freehold.Pro wins when you are an RTM company or self managed block have one or a few blocks and want service charge accounting compliance scheduling and a resident portal without agency style complexity.
Alto wins when you are an estate or letting agency with multiple staff branches and a large portfolio that needs one system for sales lettings property management and client accounting.
Freehold.Pro is built for small blocks with a few directors who share tasks and want structure around service charges compliance and resident access. Alto can technically support blocks but its setup and language suit agencies more than RTM boards.
Alto scales with branches staff and portfolio size but focuses on agency work. Freehold.Pro targets small blocks so very large estates or complex developments may still look at agent focused tools that sit closer to Alto.
Freehold.Pro is designed for RTM and shared freehold with service charge compliance and resident access at the centre. Alto supports block work only as part of a wider agency portfolio and does not focus on RTM duties in the same way.
Alto is strong for landlords who work with agents and for agencies that manage many tenancies. Freehold.Pro is focused on blocks and leaseholders not individual landlord portfolios so it pairs with rather than replaces agency CRMs.
The transparency that Freehold.Pro brings is it greatest feature (imo)
John Hewitt
Block Manager
BN3 1AH
Having everything in one place is an absolute gamechanger, no more searching through email threads to find important documents
Richard Harrison
Director
TCD Property Ltd
Freehold.Pro cut our admin time by half.
Jane Smith
Director
ABC RTM Ltd
